JUNIOR YEAR
DVD Lessons #9-12 teach how
to Market, Publicize
& Sell your movie.
DVD
LESSON #9:
BUDGETING A-Z
The $50,000 to
$10,000,000 Feature
*Producing the $500 Feature Film
*Making the $100,000 Feature *Budgeting the $1
Million Independent Feature *The 1-Week or 2-Week
Shoot *The 18-Day Shoot *The 16mm vs 35mm Shoot *Guerilla
Filmmaking Secrets & Tricks *The $3-$5 Million
Movie-of-the-Week *The $7-$10 Million HBO/Showtime
Special *The Cost-Cutting Nuts & Bolts
DVD
LESSON #10:
PUBLICITY & MARKETING
Selling the Film & Securing
a Distributor
*The Film Festival
Circuit *Selecting Festivals *Winning Awards *Attracting
a Distributor *Cannes vs Sundance *Film
Festivals vs Film Markets *Film Production Charts *Daily
Variety vs Hollywood Reporter *Film Finders *Preparing
a Press Kit *Securing a Distributor *Working Acquisition
Executives *Creating a Buzz *Being Discovered
*Hiring an Agent
DVD
LESSON #11: CABLE & VIDEO/DVD DEALS
Maximizing 3rd
Window Sales
*The lucrative 3rd
Window *Maximizing Revenues *Ancillary Revenue Flows *Video/VHS
Sales *The DVD Explosion *DVD Rentals & Sell-Throughs *Cable
Deals *Pay-Cable (HBO, Showtime, Encore) *Basic-Cable
(IFC, A&E, Bravo, TNT, TBS, etc) *The VSDA *Made-For-Home-Video
*P-P-V vs V-O-D *Broadcasting Licenses
DVD
LESSON #12: FOREIGN SALES & FILM PROFITS
Maximizing Global Revenues
*Selling Global *Film Markets
vs Film Festivals *AFM, Cannes & MIFED *North American
Theatrical Deals *Split Rights Deals *35 Nations & Territories *100-200
Film Sellers *1,500-2,000 Film Buyers *Foreign
Sales *Global Pre-Sales. Foreign Video/DVD
*Foreign Broadcasting *What’s Hot, What’s
Not *Who’s Buying *What are They
Paying
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SENIOR YEAR
DVD Lessons #13-16 teach how
to Finance, Schedule
& Distribute your movie.
DVD
LESSON #13:FINANCING & DEALMAKING
Securing Film Production
Money
*Indie Film Finance
Guide *Securing Investors *Raising $1 Million *45 Theatrical
Distributor Contacts *Preparing a Movie Package *Independent
Film Financing *Funding By-The-Numbers *Sell the Sizzle
*Limited Partnerships vs LLC legal structure *Selling
Units *Offering Memorandums *What to Offer Investors
*50% Profits, 1st Position & 25% Interest *100%
Guarantees
DVD
LESSON #14: THEATRICAL
DISTRIBUTING
Negotiating a Distribution
Deal
*50-50 Net Deal
*Net vs Gross Deals *What’s Negotiable, What’s
Not *P&A Budgets *What Film Prints Cost *Advertising
Costs *Distribution Fees *Box Office Gross *Distributor’s
Gross *Producer’s Gross *Exhibitor’s Share
*Profits, Net Profits & Net Producer’s Profits
*Recouping Expenses *The Major Distributors (Warner
Bros, Paramount, Fox, etc) *The Mini-Majors (Miramax,
Lionsgate, NewLine, etc) & The Independent Distributors
*Deal Memo Points
DVD
LESSON #15: FILM ORGANIZATION A-Z
Preparing a Shooting
Schedule
*Preparing a Production
Board *Planning an Efficient Shoot *Securing a Shot
List *Storyboarding and Shot Selection *What to Shoot
First *Scheduling Locations *Location Scouting *Pre-production
paperwork *Production Forms & Contracts *“13” Easy-to-Follow
Planning Steps *Creating a Shooting Schedule *Interior
vs Exterior Shots *Day vs Night Shots *How to Organize
Your Shoot
DVD
LESSON #16: FILMMAKER’S
GAMEPLAN
A Roadmap to Hollywood
Success
*Hollywood Fame,
What is Needed *How to be Rich & Famous. The
7 Traits to Movie Fame *After Talent, What is Needed
*The KISS (Keep It Simple Stupid) Formula *Good is
Not Good Enough *The Script Must be Great *Quentin
Tarantino, Guy Ritchie, Baz Luhrman & Doug Liman’s
Success Formula *First, Make-A-Film. Then, Make-A-Deal
*How to start *Produce! *Write! *Direct!
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